Events

SMBMSP events are among the most valuable and productive social media meet ups that you can find. We cover you from our information rich Social Media Breakfast series, to our expert-focused After Hours series, and our networking powered SMB TweetUp! series.

So, check out the Event Calendar to find one that fits your schedule and join us next time!

Interested in sponsoring an event? our Sponsorship Information page has more details.

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Events

Register for SMBMSP #94 B2B Driving Results Through Organic, Paid, & Employee Advocacy

Eventbrite - SMBMSP #94 Breaking through the noise: Leveraging organic, paid and employee advocacy to drive results

Friday, October 28, 2016
8 – 10 am
514 Studios, Minneapolis

With a limited budget and so many new ways to leverage social media, how do you break through the clutter and get your message in front of the people that matter, the people that convert? In this session, we’ll explore a hyper-targeted B2B content strategy that stems from months of social listening, weekly reporting, and loads of testing.

In this session you will learn:

  • Techniques to find your target audience
  • How to drive results with a scrappy budget
  • How to effectively launch an employee advocacy program to drive additional site traffic and awareness
  • When to ask for a budget increase based off clear data

Featured Speaker

ryanRyan Peña (@iRyanPena)
Social Media Manager, MentorMate

Ryan is a Social Media Manager with over 6 years of experience in the field. He’s known for implementing highly innovative social media platforms into rapidly changing environments. Key accomplishments are implementing an online community that grew to over 15,000 customers in just one short year, launching employee advocacy programs, and recently launching a social media presence for a complex software solutions company.

Social Media is not only Ryan’s career but also a passion and he truly enjoys helping people connect with each other. He’s spoken at several global social media conferences, MC’d a conference in NYC, and drinks coffee like nobody’s business. If you’re looking to bring social back to social media, talk to Ryan.

Annual & In-Kind Sponsors

Register for SMBMSP #93 All Things Instagram

Eventbrite - SMBMSP #93 All Things Instagram

Instagram-v051916Friday, September 23, 2016
8 – 10 am
514 Studios, Minneapolis

Instagram continues to explode as both a personal and professional social media marketing platform. From tips and techniques to community growth, engagement, and conversions, our panel discussion will cover Instagram from a multitude angles – personal, brand, and agency. Moderated by our director, Mykl Roventine (@myklroventine).

Panel

Teresa-BoardmanTeresa Boardman (@TBoard)
Photographer, StPaulPhotos.com

Teresa is a Realtor and owner of Boardman Realty. ThroughStPaulPhotos.com, she showcases St. Paul, Minnesota one photo at a time. Her photographs have appeared in various publications and are used by Visit Saint Paul, Explore Minnesota, and of course, SMBMSP.

She is also a prolific serial blogger who has written thousands of blog posts on multiple blogs. She has received both local and national recognition for her St Paul Real Estate Blog, started in 2005.

MorganHC_headshot_bwMorgan Hay-Chapman (‪@morganrhc)
Senior Social Engagement Strategist, space150

Morgan has a strong background in digital marketing with focus on social media strategy, audience research and analytics. As a strategist at space150, Morgan’s time is devoted to creating social strategies for brands through audience insights, leveraging emerging channels and integrating paid and organic social tactics — with clients including CPG brands, luxury and activewear.


Julio-Ojeda-ZapataJulio Ojeda-Zapata (@ojezap)

Technology reporter and blogger, St. Paul Pioneer Press

Julio Ojeda-Zapata is a St. Paul Pioneer Press journalist who writes about business and technology. He is also a primary caretaker of the newspaper’s @pipress account on Instagram. He has written several books, including one the first ever published about Twitter. He is a contributing editor at TidBITS, a popular Apple-enthusiast website and e-mail newsletter, and has written for other top tech sites. Find him at ojezap.com.

Caitlin-RickCaitlin Rick (@caitlinrick)
Social Media Strategist, Explore Minnesota Tourism

Caitlin is the social media strategist at Explore Minnesota, the state’s tourism promotion office. She manages the brand’s social media channels, contributes to statewide content marketing and the communications strategy. She also works with Explore Minnesota marketing partners and industry stakeholders to enhance their social media presence. To date, the popular #OnlyinMN hashtag has been used more than 420,000 times, and Explore Minnesota has amassed more than 325,000 fans on social media.

Annual & In-Kind Sponsors

Register for SMBMSP #92 Social Media Case Studies

Eventbrite - SMBMSP #92 Social Media Case Studies

Friday, July 22, 2016
8 – 10 am
514 Studios, Minneapolis

Ever thought about going out on your own, either as a freelancer, contractor, or entrepreneur building your own business? This month’s breakfast will feature panelists that have faced their fears and successfully emerged on the other side of the paycheck.

Join moderator Don Ball, co-founder of COCO, as he leads a discussion with four professionals from the marketing/communications field who have successfully launched their own businesses and lived to tell the tale!

Are you ready to dive into another selection of social media case studies? Join us as three representatives from local companies and agencies walk you though the details, share the results, and answer your questions.

Case Study #1 – Starting a Revolution: The Power of Authentic Content

Presented by Mike Keliher (Fast Horse)

A great story always reaches an audience. Incredible content that delves into the passion of commitment of America’s small business owners can and will engage an audience and spark a revolution. Mike Keliher will discuss the power of authentic storytelling and Deluxe Corporation’s “Small Business Revolution,” an innovative campaign that shined a bright light on entrepreneurism. Deluxe, a century-old company, has evolved from a check printer to a provider of services for millions of small businesses.

The Small Business Revolution was launched last year as part of Deluxe’s 100th anniversary, and in 2015, it highlighted 100 small businesses in a rich content series, garnering 1.65 billion media and social media impressions. In 2016, the Small Business Revolution is bringing a $500,000 revitalization to one small town’s Main Street business district — and Mike will discuss learnings from the successful content-driven campaign.

MikeMike Keliher 
Client Relationship Director, Fast Horse
Mike’s work includes website strategy and development, media relations strategy, brand messaging, competitive positioning, video production, content strategy, copywriting, media training and more — with clients including Deluxe Corporation, UnitedHealth Group, Heineken, Newcastle Brown Ale, The Coca-Cola Company, Best Buy, Wausau Tile, and Marvin Windows and Doors, as well as a variety of non-profits, start-ups and more.

Mike led Fast Horse’s work on Coca-Cola’s Expedition 206, an 18-month program that won more than a dozen awards, including a Gold SABRE Award from the Holmes Report for best global program of 2011. I also was part of the core team that led the agency’s work on Newcastle Brown Ale’s “If We Made It” program that earned a 2014 Silver Cannes Lion Award, the most prestigious award in the advertising industry.

Case Study #2 – Stand Out: Getting Noticed as a Challenger Brand

Presented by Jason Parker (Olson Engage)

In today’s world, it just keeps getting easier to produce, beautiful, funny and engaging content. People are more influential with their unique and authentic content, and brands are getting pushed aside. How does a brand learn to think like people and get the same attention as puppies and weddings? We’ll talk about strategy and content direction that puts you back in feeds while standing out against the brands you’re up against.

jasonJason Parker 
Social Media Supervisor, Olson Engage
Jason’s experience includes big box brands, electronics, food & CPG, B2B and more both on the client and agency side. He has led efforts in social media from strategy, content and execution all the way through to customer service and analytics for 9 years. His current work at Olson Engage includes clients like Hisense USA, Terminix and Discover Boating.

Case Study #3 – Behavior: The Fuel That Grows CPG Brands

Presented by Tim Brunelle (BBDO MPLS)

The most effective approach to social is driven by leveraging audience behavior. Understanding why specific people engage with specific content about specific categories on specific platforms in specific moments has been the key to growing Hormel Foods brands across social. Let’s see how consumer, category and platform insights fuel social growth across paid and organic content for brands including SPAM, Black Label Bacon, Gatherings and Jennie-O Turkey.

TimBrunelleTim Brunelle 
VP Creative Director, BBDO MPLS
Tim currently helps lead creative at BBDO MPLS for 3M, Andersen Windows, SPAM, Faribault Foods, Jennie-O Turkey and the Schwan’s Home Service accounts. Tim was a two-term President of the Minnesota Interactive Marketing Association and has taught at MCAD and lectured at the U of M and St. Thomas.

Annual & In-Kind Sponsors

Brandpoint

toprank-logoVerizon

coco

stkates
Stanley's Bar Room

sterlingcrossgroupsm

Register for SMBMSP#91 Going Out On Your Own – Embracing Freelancing & Entrepreneurship

Eventbrite - SMBMSP #91 Going Out On Your Own - Embracing Freelancing & Entrepreneurship

Friday, June 10, 2016
8 – 10 am
COCO Uptown, Minneapolis

Ever thought about going out on your own, either as a freelancer, contractor, or entrepreneur building your own business? This month’s breakfast will feature panelists that have faced their fears and successfully emerged on the other side of the paycheck.

Join moderator Don Ball, co-founder of COCO, as he leads a discussion with four professionals from the marketing/communications field who have successfully launched their own businesses and lived to tell the tale!

Moderator

donballDon Ball (@donmball)
Don is co-founder of COCO, a coworking community with over 1,000 members in Minneapolis, St. Paul and Chicago. COCO launched way back in 2009, in the midst of a recession (brilliant move, huh?) and not only survived, but managed to grow. One of Don’s favorite things is to encourage others to figure out how they can live a more fulfilling life by pragmatically pursuing their not-so-pragmatic dreams.

Panel

  • Adaobi Okolue (@aokolue), Executive director and publisher, Twin Cities Media Alliance/Twin Cities Daily Planet and part-time freelance marketing strategist, writer and artist
  • Carol Schuler (@schulersaid), Natural Born Publicist at Schuler Publicity
  • Kolina Cicero (@kolinacicero), Founder of Cicero Media
  • Ryan Kroening (@ladyk_612), Principal consultant and owner of Events by Lady K

Event Sponsors

coco

Foodee-Logo

Annual & In-Kind Sponsors

Brandpoint

toprank-logoVerizon

stkates
Stanley's Bar Room

sterlingcrossgroupsm

Register for #SMBMSP90 B2B Marketing Trends: Where to Invest Your Resources

Eventbrite - #SMBMSP90 B2B Marketing Trends: Where to Invest Your Resources

Friday, May 13, 2016
8 – 10 am
514 Studios, Minneapolis

In with the old, out with the new. Or more accurately, in with what works, out with what doesn’t. Marketers are already seeing results from incorporating these trends into their marketing strategies. Join us on Friday, May 13th as Tom Pick of Webbiquity presents the results of his recent B2B marketing survey, along with direct insights from 20+ years working in the B2B industry.

Featured Speaker

tom_pickTom Pick (@TomPick)
As an independent digital marketing consultant and in collaboration with select marketing agencies, Tom helps B2B clients increase their visibility and business success online. Through web presence optimization, SEO, search marketing, social media, content marketing and online advertising, he’s helped clients ranging from single-person businesses to $1 billion+ corporations grow targeted web traffic and online lead generation.

Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.

He’s been named one of the 50 most influential B2B marketing thought leaders, written articles on web and social media marketing for A-list blogs, been quoted in publications including Fast Company, Forbes and Inc. magazine, and presented at blogging and social media conferences. He co-founded the B2BMarketingZoneportal for B2B blogs; and the Social Media Informer social media content aggregation site.

Annual & In-Kind Sponsors

Brandpoint
TopRank Online MarketingVerizon

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