Register for SMBMSP #94 B2B Driving Results Through Organic, Paid, & Employee Advocacy

Eventbrite - SMBMSP #94 Breaking through the noise: Leveraging organic, paid and employee advocacy to drive results

Friday, October 28, 2016
8 – 10 am
514 Studios, Minneapolis

With a limited budget and so many new ways to leverage social media, how do you break through the clutter and get your message in front of the people that matter, the people that convert? In this session, we’ll explore a hyper-targeted B2B content strategy that stems from months of social listening, weekly reporting, and loads of testing.

In this session you will learn:

  • Techniques to find your target audience
  • How to drive results with a scrappy budget
  • How to effectively launch an employee advocacy program to drive additional site traffic and awareness
  • When to ask for a budget increase based off clear data

Featured Speaker

ryanRyan Peña (@iRyanPena)
Social Media Manager, MentorMate

Ryan is a Social Media Manager with over 6 years of experience in the field. He’s known for implementing highly innovative social media platforms into rapidly changing environments. Key accomplishments are implementing an online community that grew to over 15,000 customers in just one short year, launching employee advocacy programs, and recently launching a social media presence for a complex software solutions company.

Social Media is not only Ryan’s career but also a passion and he truly enjoys helping people connect with each other. He’s spoken at several global social media conferences, MC’d a conference in NYC, and drinks coffee like nobody’s business. If you’re looking to bring social back to social media, talk to Ryan.

Annual & In-Kind Sponsors

About Mykl Roventine

Mykl is SMBMSP's Director and host of their Social Media Boombox podcast. He is also the owner and creative director of Orange Jackalope Creative, a web design & development agency that specializes in creating engaging web experiences with WordPress.  Mykl has a special passion for the social web and its power to educate and inspire. He co-organizes the MN Blogger Conference, and speaks frequently about social media, WordPress, and typography.
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