Friday, September 23, 2016
8 – 10 am
514 Studios, Minneapolis
Instagram continues to explode as both a personal and professional social media marketing platform. From tips and techniques to community growth, engagement, and conversions, our panel discussion will cover Instagram from a multitude angles – personal, brand, and agency. Moderated by our director, Mykl Roventine (@myklroventine).
Teresa Boardman (@TBoard)
Teresa is a Realtor and owner of Boardman Realty. ThroughStPaulPhotos.com, she showcases St. Paul, Minnesota one photo at a time. Her photographs have appeared in various publications and are used by Visit Saint Paul, Explore Minnesota, and of course, SMBMSP.
She is also a prolific serial blogger who has written thousands of blog posts on multiple blogs. She has received both local and national recognition for her St Paul Real Estate Blog, started in 2005.
Morgan Hay-Chapman (@morganrhc)
Senior Social Engagement Strategist, space150
Morgan has a strong background in digital marketing with focus on social media strategy, audience research and analytics. As a strategist at space150, Morgan’s time is devoted to creating social strategies for brands through audience insights, leveraging emerging channels and integrating paid and organic social tactics — with clients including CPG brands, luxury and activewear.
Julio Ojeda-Zapata (@ojezap)
Technology reporter and blogger, St. Paul Pioneer Press
Julio Ojeda-Zapata is a St. Paul Pioneer Press journalist who writes about business and technology. He is also a primary caretaker of the newspaper’s @pipress account on Instagram. He has written several books, including one the first ever published about Twitter. He is a contributing editor at TidBITS, a popular Apple-enthusiast website and e-mail newsletter, and has written for other top tech sites. Find him at ojezap.com.
Caitlin Rick (@caitlinrick)
Social Media Strategist, Explore Minnesota Tourism
Caitlin is the social media strategist at Explore Minnesota, the state’s tourism promotion office. She manages the brand’s social media channels, contributes to statewide content marketing and the communications strategy. She also works with Explore Minnesota marketing partners and industry stakeholders to enhance their social media presence. To date, the popular #OnlyinMN hashtag has been used more than 420,000 times, and Explore Minnesota has amassed more than 325,000 fans on social media.