Friday, July 22, 2016
8 – 10 am
514 Studios, Minneapolis
Ever thought about going out on your own, either as a freelancer, contractor, or entrepreneur building your own business? This month’s breakfast will feature panelists that have faced their fears and successfully emerged on the other side of the paycheck.
Join moderator Don Ball, co-founder of COCO, as he leads a discussion with four professionals from the marketing/communications field who have successfully launched their own businesses and lived to tell the tale!
Are you ready to dive into another selection of social media case studies? Join us as three representatives from local companies and agencies walk you though the details, share the results, and answer your questions.
Case Study #1 – Starting a Revolution: The Power of Authentic Content
Presented by Mike Keliher (Fast Horse)
A great story always reaches an audience. Incredible content that delves into the passion of commitment of America’s small business owners can and will engage an audience and spark a revolution. Mike Keliher will discuss the power of authentic storytelling and Deluxe Corporation’s “Small Business Revolution,” an innovative campaign that shined a bright light on entrepreneurism. Deluxe, a century-old company, has evolved from a check printer to a provider of services for millions of small businesses.
The Small Business Revolution was launched last year as part of Deluxe’s 100th anniversary, and in 2015, it highlighted 100 small businesses in a rich content series, garnering 1.65 billion media and social media impressions. In 2016, the Small Business Revolution is bringing a $500,000 revitalization to one small town’s Main Street business district — and Mike will discuss learnings from the successful content-driven campaign.
Client Relationship Director, Fast Horse
Mike’s work includes website strategy and development, media relations strategy, brand messaging, competitive positioning, video production, content strategy, copywriting, media training and more — with clients including Deluxe Corporation, UnitedHealth Group, Heineken, Newcastle Brown Ale, The Coca-Cola Company, Best Buy, Wausau Tile, and Marvin Windows and Doors, as well as a variety of non-profits, start-ups and more.
Mike led Fast Horse’s work on Coca-Cola’s Expedition 206, an 18-month program that won more than a dozen awards, including a Gold SABRE Award from the Holmes Report for best global program of 2011. I also was part of the core team that led the agency’s work on Newcastle Brown Ale’s “If We Made It” program that earned a 2014 Silver Cannes Lion Award, the most prestigious award in the advertising industry.
Case Study #2 – Stand Out: Getting Noticed as a Challenger Brand
Presented by Jason Parker (Olson Engage)
In today’s world, it just keeps getting easier to produce, beautiful, funny and engaging content. People are more influential with their unique and authentic content, and brands are getting pushed aside. How does a brand learn to think like people and get the same attention as puppies and weddings? We’ll talk about strategy and content direction that puts you back in feeds while standing out against the brands you’re up against.
Social Media Supervisor, Olson Engage
Jason’s experience includes big box brands, electronics, food & CPG, B2B and more both on the client and agency side. He has led efforts in social media from strategy, content and execution all the way through to customer service and analytics for 9 years. His current work at Olson Engage includes clients like Hisense USA, Terminix and Discover Boating.
Case Study #3 – Behavior: The Fuel That Grows CPG Brands
Presented by Tim Brunelle (BBDO MPLS)
The most effective approach to social is driven by leveraging audience behavior. Understanding why specific people engage with specific content about specific categories on specific platforms in specific moments has been the key to growing Hormel Foods brands across social. Let’s see how consumer, category and platform insights fuel social growth across paid and organic content for brands including SPAM, Black Label Bacon, Gatherings and Jennie-O Turkey.
VP Creative Director, BBDO MPLS
Tim currently helps lead creative at BBDO MPLS for 3M, Andersen Windows, SPAM, Faribault Foods, Jennie-O Turkey and the Schwan’s Home Service accounts. Tim was a two-term President of the Minnesota Interactive Marketing Association and has taught at MCAD and lectured at the U of M and St. Thomas.